Concept
For Black Friday 2020, we moved away from Gathre’s typical stylized studio approach and leaned into something warmer and more lifestyle-driven. Our concept, "What Makes a Home," centered on the idea that home feels different to everyone. We introduced the campaign with a rotating-word GIF that invited customers to reflect on what home means to them—while positioning Gathre’s new holiday products as pieces that help make those moments feel even more meaningful.
For Black Friday 2020, we moved away from Gathre’s typical stylized studio approach and leaned into something warmer and more lifestyle-driven. Our concept, "What Makes a Home," centered on the idea that home feels different to everyone. We introduced the campaign with a rotating-word GIF that invited customers to reflect on what home means to them—while positioning Gathre’s new holiday products as pieces that help make those moments feel even more meaningful.
Social Media
On social, I aimed for a classic, cozy holiday aesthetic that supported the home-centered theme. The palette blended traditional red and green with hues that felt natural within Gathre’s brand. I paired a soft, newsprint-like texture—reminiscent of wrapping paper—with subtle script accents inspired by handwritten gift tags. The result was warm, inviting, and rooted in the feeling of gifting and gathering at home.
On social, I aimed for a classic, cozy holiday aesthetic that supported the home-centered theme. The palette blended traditional red and green with hues that felt natural within Gathre’s brand. I paired a soft, newsprint-like texture—reminiscent of wrapping paper—with subtle script accents inspired by handwritten gift tags. The result was warm, inviting, and rooted in the feeling of gifting and gathering at home.
Newsletter
The preview email served as customers’ first look at the holiday campaign. Its purpose was to introduce the theme and build anticipation for the seasonal prints ahead. Clean layouts, clear messaging, and carefully chosen lifestyle imagery helped set the tone for the launch and offered a welcoming entry point to the collection.
The preview email served as customers’ first look at the holiday campaign. Its purpose was to introduce the theme and build anticipation for the seasonal prints ahead. Clean layouts, clear messaging, and carefully chosen lifestyle imagery helped set the tone for the launch and offered a welcoming entry point to the collection.