Concept
Our Mother’s Day 2020 theme, "Find Mom in the Mess," celebrated the beauty tucked inside everyday chaos. Visually, I leaned into colorful, organic shapes that felt lively and imperfect—echoing the idea that Gathre exists to help make life’s messes a little more beautiful.
Our Mother’s Day 2020 theme, "Find Mom in the Mess," celebrated the beauty tucked inside everyday chaos. Visually, I leaned into colorful, organic shapes that felt lively and imperfect—echoing the idea that Gathre exists to help make life’s messes a little more beautiful.
Social Media
For social, I used those organic forms to build pretty, abstract “messes” that framed text and guided the eye. I incorporated subtle motion—through type or gentle pattern shifts—to keep the visuals playful and energetic. The overall look was expressive, bright, and full of life, while still staying grounded in the campaign’s emotional core.
For social, I used those organic forms to build pretty, abstract “messes” that framed text and guided the eye. I incorporated subtle motion—through type or gentle pattern shifts—to keep the visuals playful and energetic. The overall look was expressive, bright, and full of life, while still staying grounded in the campaign’s emotional core.
Newsletter
The preview email introduced customers to the two new prints launching with the Mother’s Day sale and clearly outlined dates and discounts. Using the campaign’s colorful shapes, I created a layout that felt artfully "messy" yet clean enough to navigate. It balanced clarity with playfulness, giving customers an inviting first look at the collection.
The preview email introduced customers to the two new prints launching with the Mother’s Day sale and clearly outlined dates and discounts. Using the campaign’s colorful shapes, I created a layout that felt artfully "messy" yet clean enough to navigate. It balanced clarity with playfulness, giving customers an inviting first look at the collection.