Concept
Our Spring Summer 2021 theme, "Make Life Art," celebrated the beauty found in the everyday mess of mom life. Gathre’s wipeable leather mats are designed to make life both prettier and easier, so we built a campaign that showed how even the chaotic moments can feel intentional, warm, and artful.
Our Spring Summer 2021 theme, "Make Life Art," celebrated the beauty found in the everyday mess of mom life. Gathre’s wipeable leather mats are designed to make life both prettier and easier, so we built a campaign that showed how even the chaotic moments can feel intentional, warm, and artful.
Social Media
For launch week, we created a digital lookbook on Instagram Stories, giving customers a closer look at new colorways and how they could live in real spaces. Each day leading up to launch, we revealed a new color, using design elements inspired by art—like an oval frame motif and gallery-wall-style layouts—to reinforce the campaign’s theme while keeping everything clean and lifestyle-driven.
For launch week, we created a digital lookbook on Instagram Stories, giving customers a closer look at new colorways and how they could live in real spaces. Each day leading up to launch, we revealed a new color, using design elements inspired by art—like an oval frame motif and gallery-wall-style layouts—to reinforce the campaign’s theme while keeping everything clean and lifestyle-driven.
Newsletter
The launch newsletter aimed to make shopping the SS21 collection effortless. To keep it highly navigable, I included clear links to each product type as well as the full collection page. The email featured rich lifestyle imagery to help customers imagine the pieces in their own homes and feel inspired to bring a little more art into their everyday routines.
The launch newsletter aimed to make shopping the SS21 collection effortless. To keep it highly navigable, I included clear links to each product type as well as the full collection page. The email featured rich lifestyle imagery to help customers imagine the pieces in their own homes and feel inspired to bring a little more art into their everyday routines.