This or This is a video campaign created to show the difference Aptive’s pest control service can make in everyday life—contrasting moments of frustration with calm, pest-free living. I supported the initial brainstorming phase and assisted throughout the production process.

During the shoot, I handled much of the wardrobe and prop styling, working resourcefully with items from home and around the office due to a minimal budget. By combining simple props with relatable scenarios, we kept the concept clear, approachable, and on brand.